On Wednesday night, USA Today released its annual update to its Assistant Coach Salary Database and, you're not going to believe this, but coaches are making more money than ever. Average pay for FBS assistants is up to $216,000 - a 7.5 percent increase from last season. Twenty-three assistants make more than $600,000, more than double the number from 2010. Three assistants now make north of $1 million a year.
Unfortunately, job stability has not risen in proportion to salaries. USA Today noted that nine assistants have worked at four different schools in the last four years. Tennessee wide receivers coach Zach Azzanni and UTEP offensive line coach Spencer Leftwich are at five in five.
"The way that this profession has changed — the pressure to win, the pressure to win right now — it's you better win," Virginia Tech offensive coordinator Loeffler, on his sixth stop in seven years, told USA Today. "And if you don't win, you normally have to move from next job to next job. That's just the nature of the beast. It's what occurs in the NFL.
"It's what occurs in college football, and you've got to find ways to do it the right way, and obviously find ways to win. That's our business right now."
The good and bad news is that neither the rising salaries nor the constant turnover figure to change any time soon.
"We make more money than we ever dreamed," N.C. State offensive coordinator Matt Canada said. "I started out making five grand. Twenty years ago, I don't think anyone would have ever thought that things would get the way they are."
USA Today puts a tremendous amount of work into this database, and it's a tremendous resource for all of us in college football. The project is headed by Steve Berkowitz; you can follow him on Twitter (@ByBerkowitz) or reach out to him directly through Athletic Connections.
Here are the top 25 highest paid assistants in college football for 2013:
1. Clemson offensive coordinator Chad Morris - $1,309,650
2. Alabama defensive coordinator Kirby Smart - $1,150,350
3. LSU defensive coordinator John Chavis - $1,116,667
4. Michigan defensive coordinator Greg Mattison - $851,400
5. Georgia defensive coordinator Todd Grantham - $850,000
6. Washington defensive coordinator Justin Wilcox - $800,004
7. Clemson defensive coordinator Brent Venables - $800,000
Auburn defensive coordinator Ellis Johnson - $800,000
9. Michigan offensive coordinator Al Borges - $709,300
10. Texas A&M defensive coordinator Mark Snyder - $708,000
11. Nebraska offensive coordinator Tim Beck - $700,000
12. Alabama offensive coordinator Doug Nussmeier - $691,500
13. South Carolina defensive coordinator Lorenzo Ward - $655,050
14. Texas offensive coordinator Major Applewhite - $650,000
Oklahoma defensive coordinator Mike Stoops - $650,000
Texas defensive coordinator Manny Diaz - $650,000
17. UCLA defensive coordinator Louis Spanos - $625,000
18. LSU running backs coach/recruiting coordinator Frank Wilson - $616,667
19. Ohio State defensive coordinator Luke Fickell - $610,000
20. Georgia Tech defensive coordinator Ted Roof - $601,000
21. Virginia associate head coach for offense/tight ends coach Tom O'Brien - $600,000
LSU offensive coordinator Cam Cameron - $600,000
Florida offensive coordinator Brent Pease - $600,000
24. Ohio State associate head coach/co-defensive coordinator Everett Withers - $585,000
Georgia offensive coordinator Mike Bobo - $585,000
Fourteen of the top 25, and eight of the top 10, highest-paid assistants hail from the defensive side of the ball. LSU's Frank Wilson, checking in at No. 18 on the list, is the highest-paid position coach in college football at $616,667 per year.
Here is a look at the highest-paid assistants by conference:
ACC: Clemson offensive coordinator Chad Morris - $1,309,650
SEC: Alabama defensive coordinator Kirby Smart - $1,150,350
Big Ten: Michigan defensive coordinator Greg Mattison - $851,400
Pac-12: Washington defensive coordinator Justin Wilcox - $800,004
Big 12: Texas OC Major Applewhite/Texas DC Manny Diaz/Oklahoma DC Mike Stoops - $650,000
American: Cincinnati defensive coordinator Art Kaufman - $355,000
Mountain West: Boise State defensive coordinator Pete Kwiatkowski - $352,602
Sun Belt: Arkansas State defensive coordinator John Thompson - $288,539
Conference USA: UAB defensive coordinator Reggie Johnson - $251,200
MAC: Massachusetts defensive coordinator Phil Elmassian - $168,394