This billboard recently popped up near UCLA's Westwood campus.
USC associate athletic director for marketing, Craig Kelley, said that the board is one of 30 in Southern California.
"You have certain locations you can choose that are favorable and have high visibility, and we chose the ones that would work best for us at the time based on what was available."
To his credit, at least Lane scrapped the one that simply said "50-0. Have a nice day."