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Video: Behind Cal's uniforms and Nike branding

When you are one of 50 college programs in the country to share the "Bears" mascot, you've got to do somethings to set your program apart.

Here's a great look inside the equipment room at Cal with equipment manager Jake Rosch who helps to break down how Nike has helped brand the Cal program, starting with their uniforms.

Nike helped give their threads a lot of one of a kind features, including the new modern mascot, the custom numbering and lettering, and the mascot's place inside of every number.

This kind of stuff is great for both the uniform nerds (like myself) out there, as well as recruits.