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Video: ECU getting after it in winter workouts

Over the past year Ruffin McNeill and his staff at East Carolina have turned up the efforts to gain exposure for their program through videos and social media in general...and been successful in doing so.

Their latest clip features both of those aspects combined into one effective mode of communication, along with some solid footage of their off season workouts. After this clip the hashtag for ECU football should be crystal clear, and you should also be familiar with coach McNeill's Twitter handle.