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Video: Wonder how Mora changed the UCLA culture? Look at 'Pride Alley'

Here's a look at "Pride Alley", one of the many ways that Jim Mora helped to change the culture and mindset of UCLA football after being hired.

"It's part of the mindset," assistant head coach / defensive backs coach Demetrice Martin explains. "When coach Mora came in, we brought in the Bruin Revolution, which is part of the character change. Pride Alley exemplifies all of the adjectives that we want in that; toughness, heart, competitivness, effort, enthusiasm."

"All of those things are exhibited in that drill."

Take a look.