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Video: Louisville 'rings the bell' on testing day

One of the many vital roles of being a strength coach is finding ways to motivate the team.

At Louisville, they've instituted a "ring the bell" approach, which was used during testing day (bench and 20 yard shuttle) for those who reached a new personal record.

While you definitely don't want to be the guy getting out from underneath the bar as failure in front of your teammates, it's amazing to me how a simple act like ringing a bell after reaching a new personal best provides so much energy and enthusiasm, but somehow it does.