Oklahoma State started a new feature today that we like. Standing in front of a white board, Gundy explained the Cowboys' version of four verticals. That's it. No graphics, no production value, just a coach talking ball for four minutes. And really, the simplicity of this idea is its brilliance. There's no reason every program in America couldn't do the exact same thing.
Gundy isn't giving away any state secrets here. It's a play that every team in football runs, but he'll drop a nugget in there that the average Oklahoma State fan can impress his buddies with come fall. Early in the video, Gundy implies that the rest of the Cowboys' coaching staff will make similar videos, which kills two birds with one stone. First, it allows the fan base to get to know the rest of the coaching staff more closely. And second, it means Oklahoma State can sustain this new idea without taking up too much of the head man's time.
Oklahoma State has been very good about finding easy ways for Gundy to engage with the Pokes' fan base. Last year, it was the daily #AskGundy Twitter Q&A, in which he'd take one question (sometimes more) from a fan per day. Again, that's something every single coaching staff in America could do.