First it was Mike Gundy explaining how they coach up four verts, this time it's defensive line coach coach Joe Bob Clements teaching the tackle-end twist game.
Again, this is a defensive line stunt that 99% of teams do, but opening your doors to a chalk talk sessions helps the fan base connect with the coaching staff and it requires very little production, editing or most importantly time. This probably took a total of five minutes with coach Clements.
The bottom line is this is very simple, and just as effective. There's no reason your program can't be doing this as well.
Side note: I really like the moveable offensive players. Can't say I've ever seen those used, but have to imagine they're easy enough to make/get your hands on and are much better than strictly drawing for your defensive staff.