Hype videos are usually all about unbridled energy and excitment. The formula usually goes "fast-paced music, plus big hits, plus flashy effects and editing, multiplied by fireworks", or something like that.
Texas' latest 2013 hype video has none of that, which makes it all the more effective.
Entitled "Texas Forever", the Longhorns tell their program's history at a relaxed place through clips, moving through time to the present. We're sure you'll recognize more than a few of these.