Publish date:

Video: The marketing of American football in Brazil is crazy and awesome

American football is a massive industry.... in America. The game's greatness is slowly spreading beyond our borders, but I had no idea they were playing American football in Brazil until today. 

The Vitoria All Saints, located in Salvador, Brazil, have been in existence since 2008. The All Saints recently partnered with Vitoria Futbol Club, one of the major soccer clubs on Brazil's Atlantic coast. As a niche sport, football must be marketed to appeal beyond its small but passionate fan base, and we really like what the All Saints did here. 

For what it's worth, the unsuspecting lad here walking the streets of Salvador is wearing the colors of the All Saints' rival club.