California has sold the naming rights to freshly-renovated Memorial Stadium to Kabam Field, named after Silicon Valley-based gaming company Kabam.
Among Kabam's more popular titles are Kingdoms of Camelot and The Hobbit: Armies of the Third Age. Yep, sounds perfect for Cal.
For a price of $18 million over 15 years, you'll see this logo at both 25-yard lines and signage at the 50.
Kabam, of whom three of its four founders happen to be Cal graduates, will also contribute to the university in the form of library donations, a scholarship program, internships and, of course, an interactive gaming zone at the stadium.
Selling naming rights to the 90-year old structure is actually a significant development historically in college football. The home of the Golden Bears will no longer be one of the near dozen Memorial Stadiums in FBS, as Cal join the likes of ever-growing list of programs that has sold naming rights to its stadium.
Not including schools that borrow time in an NFL stadium (Miami, Pittsburgh, South Florida, etc.), we count 11 schools that have sold naming rights to their football stadium: Akron (Summa Field at InfoCision Stadium), Arkansas State (Liberty Bank Stadium), Central Florida (Bright House Networks Stadium), Louisville (Papa John's Cardinal Stadium), Minnesota (TCF Bank Stadium), North Texas (Apogee Stadium), Rutgers (High Point Solutions Stadium), Syracuse (Carrier Dome), Texas Tech (Jones AT&T Stadium), Wake Forest (BB&T Field) and Western Kentucky (Houchens Industries-LT Smith Stadium).