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What is the Texas Tech staff doing in high heels?

At first glance, seeing the entire Texas Tech coaching staff in high heels is both hilarious, and a bit unsettling.

Come to find out, the staff slipped on the red pumps to show their support for the Lubbock Rape Crisis Center's "Walk a Mile in Her Shoes" event. Definitely a great cause to slip on heels for (and probably the only reason to), and seeing football coaches in high heels will definitely grab your attention.

It's worth pointing out that some of the coaches look a little more comfortable than others in the pic.