Western Kentucky head coach Willie Taggart sent a letter out to season ticket holders recently, with a specific mission enclosed.
The mission had a few well defined objectives. First to re-energize the fan base who didn't think they could succeed in major college football, and secondly, to get more people at the games and out tailgating on Saturdays.
The full letter can be read below.
Season ticket holders:
I know that you all are already "true believers," and you already know that crucial next step that I talked about depends on our fan base, so what I want to do today is DEPUTIZE each one of you, and SEND YOU OUT ON A MISSION. This is Coach Taggart's CALL TO ACTION, and here's what I want to do.
First, we know some of our most enthusiastic fans from the past lost some of that enthusiasm because they honestly doubted we could succeed in major college football. I am asking you to get them back, get them fired up, and get them to buy their season tickets.
Then, there are bunches of new prospective fans out there that may be friends of yours. They may follow us through the and really wish us well, but they don't attend games. With a little encouragement from you many would become Hilltopper faithful and join the tailgate parties on Saturdays.
Finally, almost all of you are connected in some influential way to our local , restaurants, civic clubs, churches, and the media. With your leadership, and your influence, and with the cooperation of our athletics department, all of those groups can become active participants in the great spectacle of major college football. If you can get them connected, we will find ways to get them involved.
So, in your role as Coach Taggart's special deputy, your specific mission is to get five new fans to buy season tickets. If you can't get five, then get two. If you really try to get two and cannot, then I will be proud of you if you can bring one new Hilltopper fan into the fold. Just think what it will mean to our , in addition to the lift it will give our team on the field:
-Bring national recognition to our university
-Increase revenues and enhance the overall growth of our university
-Stimulate efforts - for students as well as for student athletes
-Help out our team into conversation for bowl bids and possible conference realignment
-Economic stimulus to the community and the entire area
-Source of pleasure and pride - enriching experiences for all of us
Now, don't see this as a job. There can be great satisfaction in pulling people together in a worthy cause, and great fun in coming together to enjoy the success that follows. Join us as we chase greatness, and then share with us excellence that we intend to catch. Evey time you recruit a new Hilltopper fan, give me a call. If I'm not in the office, give the information to my Administrative Assistant and I'll get back to you. I will report your name and contribution to our football team, and I guarantee you that it will make us play a little bit harder. Honestly, it will make a real difference.
Consider yourself deputized, and consider this Coach Taggart's call to action. Let me thank you all once again for your support of WKU Football.
Willie Taggart Head Coach
We also noticed a video that echoed the same message. The video guys did a great job pairing up some great workout footage with a ton of quality motivational quotes.
The video wraps up with a simple message saying "7-5 wasn't good enough. 15,000 fans a game wasn't good enough. This time we won't leave it up to bowl committees. Blame no one. Make no excuses. Do something!"