No cameras have followed a college football program's every move more-so than Colorado since the arrival of Deion Sanders, the vast majority of them edited brilliantly by his oldest son.
While that has led to an amount of publicity and branding that simply cannot be measured accurately, so much time in front of the camera can also come at a price, especially when stuff like the weekly coaches show is live streamed.
USA Today shares that a simple slip of the tongue last fall led to an athletic department decision to stop live streaming the weekly coaches show featuring Coach Prime, while the athletic department also went as far as to remove two episodes of the show from YouTube.
The removal of the content took place after the name of star quarterback Julian "JuJu" Lewis was mentioned before he signed with the Buffs on December 4th. NCAA rules state that schools are not allowed to publicize or comment on a recruit before they officially sign.
In one example, Sanders talked about his recruiting approach with JuJu, and talked about sitting down in the office with his father and answering all his questions over the course of a couple hours. The school noticed the slip a few hours later and took the show off YouTube.
The other example of Lewis being mentioned before it was allowed was done by the host of the show during a live stream when asking Prime about bowl prep. A university official jumped in to change the subject, and Prime found a way to answer without mentioning Lewis specifically but the "damage" was already done.
Colorado self reported the violations, along with a few others, and imposed corrective measure that included more rules education for Sanders, and a reduction of recruiting days in the upcoming spring 2025 contact period.
The report adds that Colorado also agreed to "implement new institutional controls" on the weekly coaches show featuring Sanders, and that it would no longer be live streamed so that external relations team would be able to review and edit the content more closely.
Those were two of six self-reported violations by Colorado, adding to the at least 11 from Sanders first year at the helm.
Colorado isn't alone in these types of very minor violations, as schools across college football often self-report a handful of them a year and impose their own penalties before bringing them to the NCAA.