This year is the NFL's 5th year for the My Cause My Cleats initiative. In record breaking participation, over a thousand players will wear cleats that are custom painted to show off causes of their choice. After they are worn, the cleats are auctioned off online. The proceeds then go to benefit the cause for which they are painted.
Over the next few weeks, there will be various TV specials highlighting the different causes. Kansas City Chiefs quarterback Patrick Mahomes will kick it off with his feature set to air on Sunday, December 6th. The feature will highlight his foundation "15 and Mahomies" which focuses on the wellbeing of children.
This season has shown a profound increase in NFL social justice activism. So it is not surprising that the NFL's release about My Cause My Cleats says that almost 21% of players participating chose social justice causes, 14% picked health/wellness causes and 17% picked causes related to youth and education.
Some choose to represent their own nonprofits while others choose local or national initiatives. On many teams the players are not the only ones to participate. Coaches, staff, general managers and even mascots often join in.
According to NFL Commissioner Roger Goodell, "My Cause My Cleats was created out of conversations with NFL players who wanted an opportunity to shed light on causes that mean the most to them. Season after season I am inspired by the growing number of NFL players that participate in My Cause My Cleats and the causes they represent. Each player has a story to tell and we are grateful for the impact they make in the communities in which they live and work, and society in general."
You can read some of the stories and see many of the cleats here.
As always, stay tuned to The Scoop.