This off season has been all about speed. New Bowling Green head coach head coach Dino Babers has coined the hashtag #FalconFast, Gus Malzahn has #AuburnFast, and now Rich Rod and Arizona have Arizona fast.

From the looks of how they’re doing things on campus down in Tucson, Arizona’s breakneck speed has become “the new normal”…for everyone involved in the football program.

As the folks over at Fox Sports point out, these type of recruiting centered YouTube clips (including the Arizona Speed hit) have made the quite the impression on prospects.

“I’ve had so many guys just from seeing our videos say, ‘I already feel like I know you’ (once they get to campus for a tour).” Matt Dudek, Arizona’s director of on-campus recruiting and player personnel told Fox Sports. “That’s the biggest compliment we can get as a coaching staff. It just encourages us to keep doing more fun stuff.”

Read, and see more from Fox Sports on the thought process behind Arizona’s creativity here…but first you’ll want to enjoy their most recent masterpiece.