In his attempt to shovel a fresh load of dirt onto the grave of traditional media, Derek Jeter's post-retirement project has been The Players' Tribune, a website where athletes write first-person essays explaining their respective points of view.
We posted bits of Larry Fitzgerald's letter to the 2016 NFL rookie class before the draft:
When I first came to the Cardinals, I tried to make sure I only caught the attention of the veterans because of my play on the field. I was fortunate to share a locker room with Emmitt Smith, and I was struck by the way he conducted himself. This guy was the leading rusher in NFL history, and he played 14 years in this league. I figured he must know a lot of things I didn’t, so I watched him closely. I watched the way he ate, how he trained and how he generally handled himself on a day-to-day basis. I learned so much just from watching Emmitt, and I’m really thankful that I had the opportunity to learn from him.
I advise you to find a guy on your new team that’s had the kind of career you’d like to experience, and then spend your first year in the league just observing him. Don’t badger him with questions (unless he’s open to that sort of thing), but instead make a note of the things he does right and try to replicate them. If you do things the right way, your teammates will notice and you’ll gain their respect.
I’ve worked with several guys who worked extremely hard. Two of the best players on our team right now are Patrick Peterson and Tyrann Mathieu. I don’t think it’s a coincidence that they were also two of the hardest working rookies I’ve ever been around. You never heard a thing from either of those guys. Never. They didn’t speak a lot, but when it came to practice and conditioning, they were always first. First guys in the building, last guys to leave. They had the mindset that they were going to come in and be productive players. They didn’t say it, they showed it. That’s a good example to follow.
In an effort to stay current with what the kids are hip to these days, Arkansas has launched an imitation to TPT called Voices.
As evidenced below, the content on "Voices" will be extremely team approved and steer away from anything remotely controversial.
It remains to be seen if the content will be free enough of the Razorbacks' brand-conscious antiseptic spray to produce any meaningful content, but it's a clever way for Arkansas to connect with fans and get its message out.