Just about every school in college football is doing more these days to reach college students, and it appears Arkansas will go farther than anyone else to reach its student body.
Beginning this season, the Razorbacks will install Razorback Rooftop, on top of the south end zone of Donald W. Reynolds Razorback Stadium, in the same place student seating previously existed.
According to the release, the Razorback Rooftop will include "two 20-foot by 80-foot tents that will house live DJs, couches, TVs, high-top tables, with grab-and-go concession items available for purchase." To gain entry to the club, Arkansas will provide 2,000 wristbands available to Access Pass holders.
This is smart marketing here by Arkansas. The Razorback Rooftop has absolutely nothing to do with football, but this is what students say they want out of their football experience in 2014.
The Razorbacks open their home schedule with Nicholls State on Sept. 6, and also host Northern Illinois, Alabama, Georgia, UAB, LSU and Ole Miss this fall.