If you watched "Ballers" this summer, then the video Ventura College put together below will resonate with you. If not, exchange the clips of a junior college football practice for gratuitous shots of The Rock.
This is smart marketing here from Ventura College. Many of their recruits probably have a limited familiarity with the school itself, much less the football program, connecting to something they do know is a good idea.
Also, something else you don't see in a hype video every day? Uncensored rap lyrics!