Honestly, I have no idea what that graphic above means; but I like it already.
I'm guessing it has something to do with recruiting; but that just a guess. Have a look at all of Beaty's tweets from the past day.

More importantly, have a listen to my conversation with Beaty last night on FootballScoop radio. This man gets it. Kansas is getting themselves one heck of a leader for their football program and I suspect he will fill out his staff with high character guys as well.
Jump to the 18:30 mark in the audio file below and have a listen. Beaty shares some very interesting insight into his plans for the the program, what transpired before he was offered and since. Really, an excellent listen for all coaches.