North Carolina announced Saturday night its football program will now wear Jordan Brand gear. His Airness himself was in the Dean Smith Center to make the announcement at halftime of the Tar Heels’ win over Duke when, as happens to all of us, he tongue tripped over itself and created a new metaphor.
"The ceiling is the roof" pic.twitter.com/RtcKkVUQ1h
— Sports Illustrated (@SInow) March 5, 2017
The phrase has taken on a life of its own this week. Not that Jordan would know anything about that.
UNC really leaning into this, their tshirts say CEILING. ROOF. GOAT. pic.twitter.com/RkccV41uih
— Charlotte Wilder (@TheWilderThings) March 9, 2017
And now the source of all this nonsense is now getting in on the act, too.
— Carolina Football (@TarHeelFootball) March 10, 2017
It’s a good thing MJ isn’t as vindictive as he used to be. Otherwise North Carolina’s entire athletics department would be wearing Umbro gear next year.