When it comes to football tradition, Texas is (without a doubt) one of the top programs in the country. For Charlie Strong and his staff, there are no shortages of things to sell in Austin.
This fan-made "Let's Ride" video illustrates that swagger perfectly by framing the video as a letter to recruits, and brilliantly uses the words of defensive coordinator Vance Bedford and assistant head coach for defense / defensive line coach Chris Rumph to get their point across. By the time they're done making their pitch, you're either going to be upset that you don't have any college eligibility remaining, or be ready to sign on the dotted line.
"You come to the University of Texas for a reason - because you want to be the best and you want to play the best. So if you need motivation to go out there and get fired up, you shouldn't even be here." Bedford explains to open the clip.
"You're here for a reason. You want to be in a position to play for championships someday. You want to be in a position to say 'I'm going to be All-Conference someday.' You want to be here because you want to have the opportunity to go to The League one day."
"Otherwise, don't come to the University of Texas."