It's not enough in the facilities game simply to catch up. You have to pull ahead.
Sure, it's nice that you have an LED display on every one of your lockers, but so does your rival. Yours is newer, yes, but theirs was first. The only surefire way to win is to have something no one else has.
Georgia has something no one else has.
Kirby Smart unveiled on Friday a new DJ booth in Georgia's locker room.
— Coach Kirby Smart (@KirbySmartUGA) May 19, 2017
No, that won't exactly help the Bulldogs beat Florida in October, but neither will a waterfall in the recovery pool.
This is a cool idea by Georgia... and now the onus falls on everyone else to come up with something else, because the DJ booth is taken.