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Here's the most creative award campaign yet this year

FBS programs often pump a large amount of money and human capital into pumping their players for the Heisman Trophy. Recall the work Stanford did to push Christian McCaffrey in 2015 or Oklahoma's efforts to push Baker Mayfield that same year.

But the FBS isn't the only subdivisions that hand out Player of the Year awards, and one FCS school has put together a promotional video that rivals anything in FBS.

Samford is promoting its quarterback Devlin Hodges for the Walter Payton Award, the FCS's version of the Heisman, after he was a finalist as a junior in 2017. A 6-foot-1 quarterback out of Kimberly, Ala., Hodges was the SoCon's Offensive Player of the Year as a junior and a sophomore and already owns school records for career touchdown passes (79), touchdowns responsible for (88), and career total offense yards (11,005).

Hodges goes by the nickname "Duck," so there was a natural opportunity to said nickname as a marketing tool.

Disney's "DuckTales" premiered on Sept. 18, 1987 and spent 100 episodes (plus one movie!) following the lives of Scrooge McDuck and his nephews Huey, Dewey and Louie. The original show went off the air in 1990 but has found new life lately. Disney rebooted the show in 2017, and Scrooge McDuck has likely found his way into your Twitter feed through this gif.

Samford has smartly capitalized in the "DuckTales" revival to produce this:

Hodges will have to win the Payton Award on the field, but this video will definitely help insert him into the conversation.