We’ve known for a while that FOX is betting big on the noon ET window, getting their best game in before the SEC on CBS rules the 3:30 window and ABC’s “Saturday Night Football” takes the night.

As part of that plan, FOX is planning to stare down “College GameDay” in head-to-head combat, and that pregame show — featuring Urban Meyer, Matt Leinart Reggie Bush and Brady Quinn as analysts —  now has a name and a promo.

This 30-second clip aired during last night’s MLB All-Star Game. As perhaps a window into the network’s priorities, I counted nine Big Ten clips (focusing on Ohio State, Michigan, Michigan State and Wisconsin), four Big 12 (Texas and Oklahoma) and two Pac-12 (USC, Oregon). Obviously, the early kicks will favor teams in the Eastern and Central time zones.

FOX’s Big Noon Era will begin with the following games: Florida Atlantic at Ohio State (Aug. 31), Army at Michigan (Sept. 7), Ohio State at Indiana (Sept. 14) and Michigan at Wisconsin (Sept. 21).

National columnist - Zach joined the staff in 2012...and has been attempting to improve Doug and Scott's writing ability ever since (to little avail). Outside of football season, you can find him watching the San Antonio Spurs reading Game of Thrones fan theories.