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How is your program differentiating itself from your competition?

The point here is not the video itself, the kid walking dogs, washing cars and mowing lawns - all in Under Armour-branded South Carolina gear, all in hopes of buying tickets for he and his pop to see their beloved Gamecocks, but the message behind it.

South Carolina devoted the time and money necessary to create original content in an effort to differentiate itself from its competition, and didn't show one snap, one hit, one catch, one cheerleader. Football is only tangentially involved. That's because everyone has football, but here at South Carolina, our fans put in hard work.

Or, at least, that's the idea.

It's part of South Carolina's #HereSC campaign. You be the judge whether it works or not.