Florida and LSU aren't historical rivals, but they play each other every year, each has developed a healthy, organic dislike for the other, and their shared history is filled with big games and memorable moments.
So, I'm not exactly sure what you call that, but this week it's the biggest game on the schedule -- No. 7 Florida vs. No. 5 LSU, with GameDay in town and the TV cameras not coming out until night time.
Saturday night in Death Valley will be the eighth time since 2005 the Gators and Tigers enter their annual tussle both ranked in the top-15, and the fourth time both are in the top-10.
It's one of those weeks where you bring your A game on top of your A game, even -- no, especially -- if you're in the creative department.
Here's Florida's hype video.
And here's LSU's.