Say this for Iowa: they know how to maximize every available inch of space for their psychological advantage.

Hall of Fame Hawkeyes coach Hayden Fry famously painted the visitors’ locker room pink. The whole dang thing.

Now, the Hawkeyes have done the opposite on their end of the stadium.

Iowa has debuted some sleek new decor for the tunnel between Kinnick Stadium’s home locker room and the field.

As the visitors fight through the soft hue of pink and the rumble of a stadium full of fans rooting for their demise, Iowa soak in a few crucial seconds of subliminal messaging before hitting the field.

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National columnist - Zach joined the staff in 2012...and has been attempting to improve Doug and Scott's writing ability ever since (to little avail). Outside of football season, you can find him watching the San Antonio Spurs reading Game of Thrones fan theories.