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Is this the next phase in social media recruiting?


In late January, Twitter added the ability for users to post 30-second videos within its own confines. And with that, friends, the game done changed.

Well, maybe.

No running to Vine or YouTube or Instagram or Facebook. The new Twitter videos allow users to tell a story, well, something of a story, and some major college programs are taking advantage. Rather than post a static (if still beautifully done) graphic, Alabama is hyping its spring game with this Twitter video.

And Ohio State:

Is this something your program could take advantage of?