Earlier this month, TCU ran a trick play to perfection. Returning a kickoff against then-No. 4 Oklahoma, Cameron Echols-Luper accepted the ball in his own end zone, took a few steps, and then heaved the ball across the field to teammate B.J. Catalon, who had camouflaged himself by laying in the "O" in TCU's end zone. The play was called back by penalty, but worked nonetheless.
Football is a copy-cat sport, and the Jets tried to copy TCU's hidden man return, to disastrous results.
Not only did it not fool the Bills' coverage team, the kickoff team threw exactly zero blocks on the play.
The Jets lost the game, 43-23.