The juxtaposition between Jim Harbaugh's public image and his public actions is one giant contradiction. Here's an old school coach who wears his khakis and loves milk that's also on the forefront of every facet imaginable: he's not afraid to punk his enemies on Twitter, to push the boundaries of NCAA normalcy in recruiting, or to align his program with the most emerging brands in youth culture.
Next up: YouTube.
The one-time official home for cat videos is now, along with Netflix, the most powerful programmer of the 21st century. YouTube reaches 95 percent of all internet users. YouTube usage by 18-to-49 year-olds grew by 74 percent in 2015 while television consumption dropped by four percent during that same span -- in fact, in the near future people may use their television sets to watch YouTube more than to watch actual TV programming. A billion YouTube videos a day are viewed on mobile devices alone -- most of those a minute or shorter.
And -- most importantly -- in an age where teenagers are consuming less and less traditional media, YouTube stars have more sway over teenage audiences than movie and television stars.
So, with that in mind, there is this.
The Coach Harbaugh channel, launched on Friday, currently claims 787 subscribers and 20,514 views off of 65 total seconds of content.
Family vlogging is one of the most popular corners of the YouTube ecosystem, with families racking up millions of subscribers, and all the attendants that come with that kind of following.
It's unlikely the Harbaughs will become the next Shaytards -- where a baby birth video drew 22 million views and a new swimming pool grabbed 24 million, each larger than the average audience for the College Football Playoff semifinals over the past two years -- but if Jim ever closes a postgame interview by asking you to hit the subscribe button below, don't say you weren't warned.