Miami draws fewer fans than its standing among college football's greatest programs would suggest.
Part of it is its status as a private school in a pro town, part of it is playing games in a pro stadium well away from campus and downtown, part of it is the Canes' up and down fortunes over the last decade, part of it is that there's just a lot of stuff to do in Miami, but really it's all of those factors combined. Either way, a Saturday tradition in the Twitter era of college football is an embarrassing, not-exactly-fair shot of mostly orange seats at Sun Life Stadium as Miami takes on Bethune-Cookman.
To combat this, Miami is offering a two-game package, ostensibly to get people in for the Florida State game and one more, most likely not Florida A&M or Arkansas State. Credit to the 'Canes for being realistic here.
Plenty of teams - especially in pro sports, which is the audience Miami is marketing to here - offer multi-game mini-packages. Few market it with three-inch font, though.