Three weeks ago we had the story of the Mountain West considering becoming the first FBS conference to voluntarily cut the cord from traditional media outlets.
The Mountain West hasn't severed the cord just yet, but they did get their scissors out.
The league announced Wednesday it has partnered with Stadium to air six games exclusively on Facebook.
In addition to reaching fans where they live -- Facebook claims two billion monthly users, a service surpassed only by food, air and water -- airing games on Facebook serves another crucial purpose for the Mountain West. Instead of airing games at, say, 8 p.m. Mountain time to get them on ESPN, the Mountain West can control the kick times, which should boost the in-stadium experience.
To be clear, none of these games were exactly ESPN material, but it's clear the Mountain West is headed that way.
"We’re trying to keep up with the times, and part of it is generational," MW commissioner Craig Thompson said at his league's media days. "You’ve got a couple hundred thousand students that are 18 to 20 years old on our campuses. They’re not watching cable; they’re not watching satellite. They have a Netflix account, and they’re doing social media."