Facilities, conference affiliation, and uniform combinations are all among some of the top things that recruits consider when picking a program. Another factor under consideration (as trivial as it may seem to some) is the gear that they're going to be outfitted with once they get on campus.
Clemson put together this quick 1-minute video to show off the gear that they give out to players, and it's impressive to see it all piled up at the end.
Smart move Clemson, this is a nice little recruiting tactic.