Almost every college football coach has a social media presence, be it Twitter or otherwise.
Lane Kiffin uses his to recruit, troll – and promote his Ole Miss football program relentlessly.
Mike Leach uses his account to talk about … well … Mike Leach things, which can be his Mississippi State Bulldogs' first day of preseason camp or table tennis.
Michigan's Jim Harbaugh has 1.9 million Twitter followers – though that's down a couple-hundred thousand since 2019.
Glaringly absent? Alabama head coach and college titan, Nick Saban.
His Crimson Tide program hasn't needed him on social media, either, based on its on-field results.
But Saban on Wednesday left open the door for his arrival on social media. Barely.
“If I thought it would enhance players' chances to improve their brand,” Saban said, “by something that I did, I would be all for it.
“If any of you out there can convince me that having a Twitter account is going to help us do a better job at either one of those things, then I might consider doing it. Otherwise, I don't know why I would consider doing it.”
Though Saban doesn't have a personal Twitter account, his program's @AlabamaFTBL Twitter account has 1 million followers.
And his players' brands likewise seem to be doing just fine, considering last month Saban revealed his quarterback Bryce Young has amassed nearly $1 million in Name, Image and Likeness marketing opportunities.
Still, Saban – a meticulous planner – isn't sure where he even would find the time for social media.
“It takes a lot of time,” he said. “You've got to respond to a lot of things.”