North Carolina, with the help of Nike, unveiled a new brand identity for the Tar Heels’ football program on Monday. Wait, a new brand identity? UNC already has one of the most recognizable brands in college sports with the interlocking NC logo and that particular shade of blue.

So what’s new this time? The Heels are borrowing the argyle pattern from their basketball brethren.

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North Carolina’s blue is so ubiquitous with the UNC brand that the color is named Carolina Blue… and yet for some reason Nike continues to outfit the Heels in black. Try to imagine Texas augmenting its burnt orange with a black kit, or Alabama with its crimson or Michigan with its maize and blue.

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(HT CBS Sports)

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National columnist - Zach joined the staff in 2012...and has been attempting to improve Doug and Scott's writing ability ever since (to little avail). Outside of football season, you can find him watching the San Antonio Spurs reading Game of Thrones fan theories.