Tickets have long been the artist's (or graphic designer's) domain in sports. Think of the season tickets Colorado issued this year, adorned with drawings by patients at Children's Hospital Colorado.
Notre Dame had a similar Ticket That's More Than a Ticket idea, but they went in the total opposite direction: augmented reality.
As you'll see in the (admittedly poor) video below, Fighting Irish season ticket holders can open their Notre Dame Football app, point their camera at their ticket and watch as the paper ticket becomes a conduit for a hype video.
Not bad, Irish.