Tickets have long been the artist’s (or graphic designer’s) domain in sports. Think of the season tickets Colorado issued this year, adorned with drawings by patients at Children’s Hospital Colorado.

Notre Dame had a similar Ticket That’s More Than a Ticket idea, but they went in the total opposite direction: augmented reality.

As you’ll see in the (admittedly poor) video below, Fighting Irish season ticket holders can open their Notre Dame Football app, point their camera at their ticket and watch as the paper ticket becomes a conduit for a hype video.

Not bad, Irish.

National columnist - Zach joined the staff in 2012...and has been attempting to improve Doug and Scott's writing ability ever since (to little avail). Outside of football season, you can find him watching the San Antonio Spurs reading Game of Thrones fan theories.