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Ole Miss AD Ross Bjork explains his approach to social media: "You've got to have some fun"


Last week, Ole Miss athletic director Ross Bjork set Twitter ablaze with his back and forth trash talk with a heckler. It's an exchange that's hard to forget: A SEC athletic director takes the bait from a fan, and had some major fun with it.

Just as a reminder, Bjork knows a thing or two about responding to social media hecklers, and you don't want to cross him.

Yesterday, Ole Miss beat writer Parrish Alford got a few minutes of face time on Google+ with Bjork, and asked about that now infamous interaction, as well as his approach to social media as an athletic director at a SEC school.

"Really, what happened was the gentleman was just tweeting at me so much, and I just kept seeing it as I refreshed my Twitter page throughout the last 8-10 days and I said, 'Ok, it's time to have a little fun.'" Bjork explained.

"I think he was trying to bait me, but I think I really ended up baiting him."

"I think that 98% of people realized that moment was purely for fun, purely to showcase that if we can't laugh at ourselves, and laugh with ourselves, than what good is life?"

"We've got to have fun with this stuff, and social media, to me, is a great way to do it, and it played out in the spirit that it was meant to be."