On the field, Colorado's winning streak met a swift and emphatic end on Saturday, as the Buffaloes trailed 35-0 at the half en route to a 42-6 loss to Oregon.
But in the homes of America, Colorado keeps winning.
The Colorado-Oregon game attracted 10.03 million viewers on ABC according to Nielsen figures obtained by Sports Media Watch. That number edged the 9.98 million that watched Ohio State's last second win over Notre Dame later that night. (On Monday, NBC announced an audience of 10.6 million for Ohio State-Notre Dame.)
The 10.03 million figure means Colorado's audience has grown for all four games this season, and that all four Buffs games are among the seven most-watched games of the season thus far. Colorado games have been the most-watched of the weekend twice, and finished second twice.
Top 10 Most-Watched College Football Games Through Week 4 (via Nielsen)
1. Colorado-Oregon: 10.03 million
2. Ohio State-Notre Dame: 9.98 million
3. Colorado State-Colorado: 9.3 million
4. LSU-Florida State: 9.17 million
5. Texas-Alabama: 8.76 million
6. Nebraska-Colorado: 8.73 million
7. Colorado-TCU: 7.26 million
8. Florida State-Clemson: 6.71 million
9. South Carolina-Georgia: 5.42 million
10. Tennessee-Florida: 5.31 million
Colorado will be back in a major viewing window again on Saturday. Fox's Big Noon Kickoff will return to Boulder ahead of CU's game with No. 8 USC at noon ET on Fox.
Fox has hyped Trojans-Buffaloes as the "biggest game of the year," which clearly is not true, but it'll be interesting to see if it draws the biggest audience of the year so far.
As always, stay tuned to The Scoop for the latest.