It’s been a while since we’ve had a new uniform reveal to mull over, and on Tuesday Rice stepped up and provided us some new material to consume.

The Owls undertook a three-year process to evaluate their visual presentation and found that everything except the Old English R needed to go. And now it’s all gone.

Behold the new logo, word marks and type face at Rice:

It’s not immediately clear if the new rebrand includes new helmets for the football team — the old could remain undisturbed — but the Owls will have new jerseys in 2017.

Here’s how the Owls dressed last season.

And here’s the video Rice produced to go with today’s announcement.

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National columnist - Zach joined the staff in 2012...and has been attempting to improve Doug and Scott's writing ability ever since (to little avail). Outside of football season, you can find him watching the San Antonio Spurs reading Game of Thrones fan theories.