It’s become almost cliche at this point: a new coach brings a new identity, and nothing signals a new identity like new uniforms. We’ve seen it countless times before, and Rutgers and new head coach Chris Ash are the latest to break out new kits.

Under former head coach Kyle Flood, the Scarlet Knights gradually deemphasized the scarlet from their visual identity.

Rutgers black


Sep 7, 2013; Piscataway, NJ, USA; Rutgers Scarlet Knights running back Paul James (34) rushes the ball against the Norfolk State Spartans during the first half at High Point Solutions Stadium. Rutgers won the game 38-0. Mandatory Credit: Joe Camporeale-USA TODAY Sports

As part of a new brand identity designed by Nike, the Rutgers has put the scarlet back in the Scarlet Knights. Gone are the silver and black accents — that, as shown above, back less than accents as time wore on — in favor of simple scarlet and white designs.

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Highlighted by the chainmail pattern on the shoulder pad (an admittedly nice touch) and the new alternate logo (which won’t appear on the uniforms), the new kits are basically an updated version of the Ray Rice-era uniforms.

Ray Rice

What say you: yay, nay or meh?

(Photo credits:, USA Today)

National columnist - Zach joined the staff in 2012...and has been attempting to improve Doug and Scott's writing ability ever since (to little avail). Outside of football season, you can find him watching the San Antonio Spurs reading Game of Thrones fan theories.