The following sentence is going to be a thuddingly obvious observation, but I promise I'm going somewhere. Coaches know a lot more about football than the media.
The media often has an elementary level knowledge of football fundamentals and scheme, while coaches are learned educators in the arts of the gridiron, PhDs conferring with PhDs. And yet this can often create problems for coaches, because the media has never let their lack of in-depth knowledge stop them from forming football opinions and then broadcasting those opinions to the public.
You see the problem, right?
There are two ways to approach this. You can simply ignore it, say you don't read the paper and then make a sarcastic comment or three about how the media has everything figured out.
Or you can do what Joe Moorhead did.
The Mississippi State head coach took a summer afternoon to hold a private clinic for the Bulldog media.
As you can see from the clip, it's Xs & Os 101, not the ins and outs of State's Egg Bowl game plan.
This is a smart move by Moorhead, because it's in his own best interest for the media to have at least a surface level understanding of what Moorhead is trying to accomplish. This isn't the 1980s anymore where the opinion of one newspaper columnist can make or break a coach, but the media still contextualizes each Saturday's results for large swaths of the fan base, and broadcasting uneducated opinions helps no one.
If every coach in the country did this, the worst thing that could happen is they'd come away with a better relationship with the people who cover them than they had before.