The recruiting pitch involving tradition and history is one that has, and probably always will, carry a whole lot of weight. Regardless of level, few college football programs carry the rich history and tradition that Mount Union (D-III - OH).
Sure, as of recently the FBS level has Alabama, the FCS level has North Dakota State, the Division II level has had teams like Northwest Missouri State and Grand Valley that have captured multiple national titles. At the Division III level, Mount Union has proven to be a national powerhouse year after year, winning 13 national titles total since 1993, and winning their league every single season dating back to 1992.
The Mount Union twitter account tweeted out how that winning tradition serves as their recruiting pitch with a powerful, simple sentence, and a picture worth at least a thousand words.
No other program in America can say this.