The Big Ten has a new commercial out, and if you live in the Midwest, you're likely going to be seeing this more times than you can count over the next few months as football season stretches into basketball season. However, once you see it get mashed up with the Game of Thrones theme, you'll never see the commercial in the same way.
After seeing this, it's hard to think that this isn't what the folks over at the Big Ten offices had in mind in the first place...it just fits so well together.
For those that aren't familiar with the HBO hit Game of Thrones, here's the intro scene.