So you're a Republican running for the House of Representatives seat in Tennessee's second congressional district. What's the best way to appeal to voters?
Obviously, you want to align yourself with President Trump. That's a given. But Tennessee's second district is in East Tennessee, the heart of Vols country, one that includes Knoxville. Best to work that in somehow.
Oh, I've got it: You combine Trump's famous wall plan with Butch Jones's brick-by-brick mantra.
Here's the original Jones ad Emert is mocking.
https://www.youtube.com/watch?time_continue=31&v=HgoGEDW9Z8g
Thoughts?