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Texas has produced a Tom Herman hype video, starring a young Tom Herman

As programs across the country have loaded up their media production departments, the videos they've produced have gotten shorter. Sure, they'll still put out the 2- or 3-minute hype video, but much more common are daily videos that usually last under 45 seconds.

Chief among those programs taking a new direction with video production is Tom Herman's Texas, and their latest production focuses on the man himself.

Be Great. #ThisIsTexas#HookEm#TBTpic.twitter.com/cutYDyvpqH

— Texas Football (@TexasFootball) June 16, 2017