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Urban's promise to players: "If you do everything you're supposed to do, the rewards will be incredible at the end"

Before starting their first spring practice in Columbus, Urban Meyer had a special message for his guys.

"Careers are made, and legends are born at Ohio State, because we're the best in America. You are demanded to be the best, and if you do everything you're supposed to, the rewards will be incredible at the end."

"Football means a lot, to a lot of people. at Ohio State it means a lot to a lot of people. I am one of those people. I want to do this University so right."

"How many people want to be you? You're living the dream," Meyer explained as his eyes connected with the camera.

Check out the full video for more on the Buckeyes prep for the 2017 season and Urban's message.

"If you do everything you're supposed to, the rewards are incredible at the end."

Spring has sprung.#GoBuckspic.twitter.com/Pc6RBfdKlP

— Ohio State Football (@OhioStateFB) March 7, 2017