Olivet College is a Division III institution in Olivet, Mich. Like a lot of Division III programs in the Midwest, the Comets are looking for a way to get in the conversation with prospects, and then stay there once they do get in their foot in the door.

Enter this augmented reality app:

Head coach Dan Pifer was smart to surround himself with a nice bit of scenery, but we have one suggestion for improvement moving forward: when investing thousands into an app like this, make it actionable off of a more common item than a brochure begging to be lost in the bottom of a drawer somewhere.

Your thoughts?