Most videos that come out this time of year are aimed a creating a buzz for a program that will carry a fan base through the long summer months before fall, but this one from Old Dominion caught my eye for a very different reason.
This clip, featuring Monarchs head coach Bobby Wilder (who has won 14 games in the program's first two seasons in their transition from FCS to FBS), has one obvious objective: to get to know coach Wilder in under a minute. It's an interesting idea any program can emulate, and one that ODU executes to perfection.
Fifty seven seconds after pressing play, someone with zero knowledge of Bobby Wilder the football coach will have a much clearer picture of him and what he (and his program) are all about. This approach could pay some big dividends for recruits unfamiliar with Wilder and ODU who press play, and it also has a message that's capable of picking up a new fan here or there.
"I'm a football coach. My office is 100 yards of grass, and my only tool is a pigskin." Wilder opens up saying.
"The funny thing is, I don't teach wins and losses, I teach a process. The process of winning. Sure, we do it with drills, and formations and repetition, but it's not about the score, it's about life."
"If I have anything to do with it, those 105 young men that walk onto my field every season will leave with the understanding of process and how that will make a difference in their lives, on and off the field. That's why I coach, to make a difference in their lives and to create winners."